{"id":261,"date":"2016-03-22T15:22:09","date_gmt":"2016-03-22T18:22:09","guid":{"rendered":"https:\/\/blog.m2br.com\/?p=261"},"modified":"2016-03-29T11:36:11","modified_gmt":"2016-03-29T14:36:11","slug":"m2cast-24-e-mail-marketing-na-pratica","status":"publish","type":"post","link":"https:\/\/blog.m2br.com\/conteudo\/m2cast\/m2cast-24-e-mail-marketing-na-pratica\/","title":{"rendered":"M2CAST #24: E-mail Marketing na Pr\u00e1tica"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"262\" data-permalink=\"https:\/\/blog.m2br.com\/conteudo\/m2cast\/m2cast-24-e-mail-marketing-na-pratica\/attachment\/m2cast-24-email-marketing-na-pratica\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?fit=800%2C350&amp;ssl=1\" data-orig-size=\"800,350\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"m2cast-24-email-marketing-na-pratica\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?fit=300%2C131&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?fit=800%2C350&amp;ssl=1\" class=\"aligncenter size-full wp-image-262\" src=\"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?resize=800%2C350&#038;ssl=1\" alt=\"m2cast-24-email-marketing-na-pratica\" width=\"800\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?resize=300%2C131&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica.jpg?resize=768%2C336&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: justify;\">O <a href=\"http:\/\/academy.m2br.com\/curso\/e-mail-marketing-na-pratica\/\">E-mail Marketing<\/a> \u00e9 uma das principais ferramentas do Marketing Digital e \u00e9 uma das mais subestimadas pelos profissionais. Muitos acham que basta criar uma bela pe\u00e7a, disparar para a base cadastrada e pronto. Para esclarecer essa hist\u00f3ria, gravamos o primeiro epis\u00f3dio do <a href=\"https:\/\/blog.m2br.com\/category\/conteudo\/m2cast\/\">M2Cast<\/a>, em 2016, mostrando que existe uma ci\u00eancia por tr\u00e1s do e-mail marketing e que, se voc\u00ea trabalhar da maneira correta, poder\u00e1 potencializar seus resultados criando e-mails valorosos para o usu\u00e1rio e convers\u00f5es reais.<\/p>\n<p style=\"text-align: justify;\">Os t\u00f3picos abordados neste podcast foram:<\/p>\n<ul>\n<li style=\"text-align: justify;\">O mercado de E-mail Marketing<\/li>\n<li style=\"text-align: justify;\">Ciclo do E-mail Marketing<\/li>\n<li style=\"text-align: justify;\">Como construir minha lista de e-mail?<\/li>\n<li style=\"text-align: justify;\">Optin, Double Optin, Soft Optin e Optout<\/li>\n<li style=\"text-align: justify;\">Spam e Entregabilidade<\/li>\n<li style=\"text-align: justify;\">A import\u00e2ncia das Landing Pages para E-mail Marketing<\/li>\n<li style=\"text-align: justify;\">Como as pessoas deveriam pensar no design de E-mail Marketing?<\/li>\n<li style=\"text-align: justify;\">Quais m\u00e9tricas realmente devo mensurar?<\/li>\n<li style=\"text-align: justify;\">Onde aprender mais sobre e-mail marketing?<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/252739226&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><br \/>\nBaixe agora o <a href=\"http:\/\/m2br.com\/m2cast\/m2cast-24-email%20marketing-na-pr%C3%A1tica.mp3\">arquivo deste podcast<\/a> ou <a href=\"http:\/\/feeds.feedburner.com\/M2cast\">assine nosso feed<\/a>!<\/p>\n<p><strong>Participantes desta edi\u00e7\u00e3o:\u00a0<\/strong>Lu\u00eds Paulo,\u00a0Rodrigo Gon\u00e7alves,\u00a0Alexandre Del Negro e\u00a0Vin\u00edcius Pinto<\/p>\n<p><strong>Edi\u00e7\u00e3o:\u00a0<\/strong>Vin\u00edcius Pinto<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O E-mail Marketing \u00e9 uma das principais ferramentas do Marketing Digital e \u00e9 uma das mais subestimadas pelos profissionais. Muitos acham que basta criar uma bela pe\u00e7a, disparar para a base cadastrada e pronto. Para esclarecer essa hist\u00f3ria, gravamos o primeiro epis\u00f3dio do M2Cast, em 2016, mostrando que existe uma ci\u00eancia por tr\u00e1s do e-mail marketing e que, se voc\u00ea trabalhar da maneira correta, poder\u00e1 potencializar seus resultados criando e-mails valorosos para o usu\u00e1rio e convers\u00f5es reais. Os t\u00f3picos abordados neste podcast foram: O mercado&#8230;<span class=\"clearfix clearfix-post\"><\/span><a href=\"https:\/\/blog.m2br.com\/conteudo\/m2cast\/m2cast-24-e-mail-marketing-na-pratica\/\" class=\"more-link\">Continue a ler <span class=\"screen-reader-text\">&#8220;M2CAST #24: E-mail Marketing na Pr\u00e1tica&#8221;<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[18,23,14,8],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.m2br.com\/wp-content\/uploads\/2016\/03\/m2cast-24-email-marketing-na-pratica-thumb1.jpg?fit=350%2C230&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pcrFT4-4d","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/posts\/261"}],"collection":[{"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":0,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.m2br.com\/wp-json\/wp\/v2\/tags?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}